The Technician: a present-focused worker who concentrates on the task at hand The Manager: a past-focused worrier who plans and organizesģ. The Entrepreneur: a future-focused visionary who pursues opportunitiesĢ. For your business to succeed, you must play each role:ġ. Gerber explains that we're all composed of 3 personalities. The problem is they understand the technical work, not the business itself. In actuality, businesses are started by technicians (employees) who decide to work for themselves. The E-Myth (Entrepreneurial Myth) is that businesses are started by entrepreneurs seeking profit. It shows how to do the work you love rather than the work you have to do. It tells how to systematize so the business could be replicated 5,000 times. It explains how to get your people to work without your interference. It shows how to work on your business, not in it. This book tells how to get your business to run without you.
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